
Fukko Tourism
Lessons from 3.11
Overview
This year marks ten years since the Great East Japan Earthquake. Reconstruction has progressed in the affected areas and visible remains of the disaster are becoming increasingly rare. As the scenery changes, peoples’ memories of their experiences from the time of the disaster also fade. We believe in the importance of passing on the lessons and experiences from the disaster to future generations, but we also understand that this isn’t an easy task. At Tabumusibi, we’re working to develop overnight tours that will help guests learn lessons from the disaster, as well as allow them to experience the activities going on in the affected areas as they build for the future.
In this project, we’ll be developing tours, which depart from and return to Sendai, within the theme of “Reconstruction Tourism: Learning from the Disaster and Experiencing the Future.” In Sendai, we’ll be connecting various local places to build itineraries for guests to learn from the past and feel hopeful about the future. Guests can gain lessons from the disaster at the ruins of Arahama Elementary School and think about what the pre-disaster area was like as they visit Hiyoriyama. Visitors will also be able to enjoy the orchards and hands-on learning facilities that will be built at a former emergency housing site. With our base in Sendai, we’ll also expand our field for learning to include places such as Ishinomaki and Kesennuma. We plan to offer walking tours, bus tours, online tours, and other activities that can be continued well beyond ten years after the disaster.
Learning Travel
The Tohoku region of Japan, especially Iwate, Miyagi and Fukushima, suffered devastating damage from the tsunami and the nuclear power plant disaster caused by the Great East Japan Earthquake that occurred on March 11, 2011. Although there have been some activities promoting Tohoku products to support reconstruction, a mood of refraining from sightseeing is still profound in tourism, causing troubles for tourist destinations such as hot springs.
As a response, Tabimusubi offers "Eco-tourism for Learning about the Disaster" for local government officers, emergency management officers and researchers. We believe it makes it possible for them to research and accumulate know-how of "reconstruction, disaster prevention and reduction" from this disaster, while at the same time helping local economic recovery by with opportunity to create employment.
Furthermore, to make "Tohoku countryside," which is suffering from depopulation, a valuable tourism product that can drive local economy forward, we support tourism promotion, town planning and community revitalization projects that utilize Tohoku-specific resources such as its nature, history and culture.
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